The case analysis paper should be written “on any brand you like”. The assignment should be between 4-5 pages in APA format, double spaced, in Times New Roman 12-point font and with a 1” margin. Please include a title page and a reference page (not part of the 4-5 pages). The paper should consist of at least six references along with in-text citations.
The written paper should be of the quality and form that you would expect to submit to a senior executive. Points will be given for style (20%) and content (80%). A paper with spelling, grammatical, and typing errors will not receive full credit, regardless of content. Sloppily executed charts, tables, and graphs will, likewise, detract from the grade. Also, any text, table, chart, graph, etc. taken from another source (including a web page) that is not properly cited will be treated as plagiarism. If you are not sure what plagiarism is and how to avoid it, please refer to an expert source, such as “A Writer’s Reference” by Diana Hacker.
Background and Summary
Problem Statement & Concern
How does the problem impact the bottom line?
Chose one of the alternatives (action) that is the most feasible. The most feasible means the alternative that has the best chance of success in terms of the company’s capabilities, skills, resources and will.
How does the problem impact business or society?
SWOT Analysis & Evaluation
Who are the stakeholders and what are their claims? What challenges, threats, or opportunities are posed by these stakeholders? Consider 5-6 stakeholders such as shareholders, employees, managers, community, consumer organizations, customers, competition, industry, government, taxpayers, regulators, etc.
What economic, legal (laws), ethical, and philanthropic responsibilities do the company have, and what is the nature and extent of these responsibilities?
List 3 alternatives (actions) the company could take that would resolve most of the stakeholder’s claims?
What are the pros and cons of each alternative (action)? Back up with facts and research.
Go into much detail to support the overall recommendation (especially in your paper)
Don’t repeat what was said or written.
What are the ramifications of the recommendation, especially on the stakeholders identified?
What insights have you garnered out of this project?